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Mod7 Research Strategy
Mod7 Research Strategy
Home
Capabilities
Services
Insights
Press
About
Home
Capabilities
Services
Insights
Press
About
The AI Advertising Paradox
Osbaldo Franco 5/14/26 Osbaldo Franco 5/14/26

The AI Advertising Paradox

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The Omnivore AI Pattern
Osbaldo Franco 5/11/26 Osbaldo Franco 5/11/26

The Omnivore AI Pattern

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Generative AI Adoption is Broad, But the User Base Has Layers
Osbaldo Franco 5/5/26 Osbaldo Franco 5/5/26

Generative AI Adoption is Broad, But the User Base Has Layers

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Who Controls the On-Ramp to Generative AI?
Osbaldo Franco 4/30/26 Osbaldo Franco 4/30/26

Who Controls the On-Ramp to Generative AI?

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GenAI Assistants Score High on Speed and Ease; Accuracy and Privacy Are a Different Story
Osbaldo Franco 4/27/26 Osbaldo Franco 4/27/26

GenAI Assistants Score High on Speed and Ease; Accuracy and Privacy Are a Different Story

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Generative AI Has Reached Most U.S. Adults, Now It Needs to Earn the Other 39%
Osbaldo Franco 4/23/26 Osbaldo Franco 4/23/26

Generative AI Has Reached Most U.S. Adults, Now It Needs to Earn the Other 39%

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AI Has Hit Majority Adoption, Now the Hard Part Starts
Osbaldo Franco 4/22/26 Osbaldo Franco 4/22/26

AI Has Hit Majority Adoption, Now the Hard Part Starts

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